Applied Marketing Management Assignment Example | Topics and Well Written Essays - 500 words

Applied Marketing Management - Assignment Example This report focuses on social media which is the difficulty associated with tracking the effectiveness of social media advertisements since many of the effects and outcomes of advertising take a long time to develop. Pretest attempts to ease before or after evaluation of potential effectiveness of elements of the advertising program. The report presents customer delight, satisfaction, dissatisfaction which emerge as outcome. Marketer have to go above and beyond the call of duty to manage expectations effectively, especially when expectations are unrealistic. Firms should look for small ways to delight customers without elevating expectations beyond what can reasonably be delivere. In order to maintain and manage customer satisfaction strategically, a better understanding of customer product expectation is important. Expectations can vary due to degree of personal needs, involvement in situations and alternatives. By analyzing zone of tolerance managers are able to come up with various ways of improving expectation and performance as part of developing strategies aimed at improving customer satisfaction. To enhance and maintain customer relationships managers uses effective and easy financial incentives including discount and coupons. Are easily imitated and difficult to end. Social bonding involve use of clubs to maintain clientele. It is difficult and minimizes brand switching. It is time consuming.

Importance of Inspirational Leaders, Well-Organised Human Resource Research Paper

Importance of Inspirational Leaders, Well-Organised Human Resource Serves in a Company - Research Paper Example Corporate culture is the ultimate power to greatness and only companies with a strong and cohesive culture succeed, such as Apple, Google, Hewlett - Packard (HP) among others. According to Alice Branch (2003), Corporate culture can be sliced and diced and be understood: the easier it is for culture to be signed, the healthier the culture and consequently, the stronger the company’s business performance. A good example of this principle is McDonald’s. Corporate culture involves the main aims of an organization, the strategies that will be employed in meeting those aims and the way the stakeholders should behave while striving to achieve those aims. It takes the effort of the top management to maintain its culture; this is by interacting a lot and communicating effectively, especially to employees of what is expected of them (Auxillium West, 2008). Corporate behavior is affected by effective leadership. The culture can be either weak or strong. Weak is where the employees fail to identify with the values of the organization hence need to be pushed to carry out tasks from the organization’s point of view. While the converse is true for strong cultures as people tend to think as a group on the direction to be taken during decision making. Various methods have been employed in grouping cultural change. The David Francis innovation model insists that an appropriate culture must be adopted, developed and maintained over time. Th e culture of an organization must not only be supportive but also demanding. He further emphasized that for a culture to be right, the workforce must be given selective empowerment, high enrolment in the innovation and creativity process and deliberate encouragement for involvement in innovation.