Dove Pro-Age Campaign - 1257 Words

In a typical commercial about beauty products, you would only see slim, sexy, young models demonstrating a product and depicted as beautiful. The Dove Pro-Age Campaign is different and shocking to the eyes of US media that it was banned in the US because it showed too much skin. Or is it because of the American media thinking that it would affect the other beauty products being advertised since it didn’t portray the norm of the American beauty? That is what I think. The product line of Dove Pro-Age is being advertised in the commercial. It is also advertising the product as an anti-aging product gearing towards the elder target market. The salient features are the nude women who are presented in the ad and the text â€Å"too old to be†¦show more content†¦But, that is why they are promoting a product line that isn’t about anti-aging, but pro-aging, which is about natural beauty and as you age older, you are still beautiful. Perceptual interpretation is an important issue in this commercial. This is the main reason why it was not aired in the US, but in other markets across the world. This Dove Pro-Age campaign was aiming to change the perception of the way women viewed themselves. Many women, these days adhere to surgery or Botox to make them be perceivably better looking than their natural look. What this product line is trying to do is to allow women to see that they do not need any of those surgeries to make them be worthy and be considered beautiful in the society. The US media proposed that this ad campaign cannot be aired on network television because it showed too much skin, but I think that this is just a cover up. The media probably doesn’t want to alter the American viewpoint of beauty as of yet. They are still not up to the revolution of Dove’s viewpoint of beauty which is natural at a limitless age. In American society, the stereotype of beautiful women is portrayed to be slender, tall, and young; whom are all the women featured in ads such as Clean Clear or Neutrogena. But Dove is trying to change that stereotype of beautiful women and make the statement that at any age and size youShow MoreRelatedEssay on Media Studies Dove1656 Words   |  7 Pagesthe following 3 categories †¢ Age †¢ Ethnicity †¢ Gender This report I will focus on the following topics. †¢ Breakdown of characters †¢ How characters are represented? †¢ Actions and dialogues of the characters †¢ The style (genre) of the advert and its focus – what is it selling? †¢ The impact that all of the above might have on perceptions, attitudes or actions of audience members For my assignment I have chosen to study the television advert for Dove Pro-age. The categories that I have chosenRead MoreAnalysis of Integrated Marketing Communications Campaign3079 Words   |  13 Pagesmarketing communications campaign Dove Pro - Age. 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